Hyttefeber
Using the Malus theme (a branch of the Debut theme created by myself), this store has high conversion rates powered by lots of product-centric homepage section.
This shop is all about conversion, using lots of quick buy options and having a flexible sidebar cart, a customer can very quickly make there way to checkout.
A site that carefully balances highlights with products, this has a lot of challenges and a need for careful iteration lest it loose the magic flavour.